Blowtorch your competition with your best launch yet
Digital product marketing services and launch strategy fuelled by data, conversions, and a fuck ton of sass
Sass courtesy of moi, Nic, also known as a legendary launch strategist for online-business-owning humans.
WORKED WITH
Why you need a launch strategist who’s unafraid to go (fire)balls to the wall
You’re not new to the online business game. You’ve built successful courses and digital products. You’ve done the hard work of growing an audience of subscribers (who fucking love you, by the way).
Now? You’re ready to pour fuel on your foundations and rake in more sales.
You need a digital product strategist who knows the industry inside and out. Who doesn’t make you compromise on creating raving fans – Offer Optimisation. Strategy. Conversion optimisation. YOU.
Kickass results may occur from working with me
$246,000
Revenue for Jenna Rainey
Selling her $897 course. Plus we doubled her sales goal.
ALERT
34.9%
Waitlist
conversion rate
For a digital product. Normal averages range from 5-25%
$10K
High-ticket program sales
Increased members in Haley Burkhead’s high-ticket program
And they’ve smashed their targets time and again with the course launch strategy and copy I crafted for them. It’s a one-time investment that keeps paying off through multiple launches. So working with me is a no-brainer.
Copywriting services disclaimer: Future success isn’t guaranteed,
but I’ll aim to blow your mind.
Dying to know how I do it?
1
I fix your
conversion issues
I throw on my lab coat to dissect how your previous launch performed. Then I pour fuel on what worked, and fix any conversion issues.
2
I upgrade your whole offer ecosystem
We make sure each offer connects beautifully with the next — so your customers buy more than one product during their time with you. = extra revenue without anymore marketing hours from you!
3
I make your offer referrable & sellable
Those fans that buy everything you sell? This is how you build that trust to create students that refer and rave about your offers.
The thank-fuck-I-found-you launch strategy solutions you’ve been searching for
Launch Lab
2.5 hour launch strategy consulting call
This strategy day finds the biggest gap inside your funnels, and arms you with an action plan to fix it.
Inside these 2.5 hours, we could do one of the following:
Optimise your offer, including upgrading your program promise, creating surveys to collect relevant marketing data, and crafting strategic bonuses
Improve your customer experience with my elevated onboarding sequence, gamify course completion, create customer feedback loops, and more
Rewrite your sales page with more targeted and specific messaging and upgrade customer testimonials
Create a course ecosystem to increase your with strategic order bumps and upsells, and more
What’s included:
2.5-hour call with me fixing the biggest gap in your funnel (with a 15-minute break in the middle)
Action step notes from the call for you to implement on your own
Two weeks of post-call Voxer support so you can ask follow-up questions around your biggest gap
Recording of the call if you need a refresher of my advice
INVESTMENT
Three spots available only:
$1000 USD (price will increase to $1500 USD)
“My students would constantly tell me, ‘I love going to Coach Nic’s calls!’ And I could physically see the difference in the copy submitted before and after her sessions.”
— JORDAN GILL, SYSTEMS SAVED ME
Launch Legend
Balls-to-the-walls launch strategy & copywriting services
The all-inclusive, high-touch experience for advanced course creators who want to optimise their course from the foundations up.
Need a comprehensive funnel built or optimised? Want me to be on deck for conversion tweaks and funnel fixes during and after the launch?
If you want the white-glove strategy, copy, and support (so you can hit your stretch-goal targets without being chained to your desk), Launch Legend is for you.
What’s included:
Customer research to uncover those I-need-it-now messaging recommendations for your new copy
In-depth course optimisation so you can prime your offer
My signature process to capture your voice and personality
Previous launch debrief to identify the holes in your funnel (and how to fix them)
Implementation of systems to capture customer feedback loops and stats for your marketing
Copy:
Opt-in landing page and thank you page copy
Nurturing opt-in emails to prime audience for your launch
Conversion copy for your sales page
Up to 10 sales emails
Sales page wireframe so you can hand off to your designer
Hands-on support during launch for up-to-the-minute conversion tweaks and troubleshooting (for MAXIMUM sales)
Post-launch debrief to analyse the results and optimise future strategies
Get reusable launch assets for your business and a sales strategy that won’t quit: $25,000 USD
Monthly payment plans are included with zero interest. Only one Launch Legend client per month.
“Nicola wrote our highest-converting webinar email sequence EVER, making us up to $250K/year on evergreen”
She showed me what a fully-researched, highly-customized sales sequence actually looks like.
It’s not always been easy for people to capture my writing style but Nicola’s copy felt conversational and like my voice.
What exceeded my expectations working was Nicola’s level of care and responsiveness.
Nicola was responsive, delivered on time, and was really personable to work with.
Since Nicola wrote our post-webinar email sequence, we’ve seen a much higher percentage of people buying in the days or even weeks later.
She delivers compelling copywriting that converts. If you're hesitant working with her, Nicola is the best experience you can have.”
— ELLEN YIN, CUBICLE TO CEO
INVESTMENT
Course Ecosystem
For course creators selling multiple products
The all-inclusive, high-touch experience for advanced course creators who want to sell multiple digital products to your existing audience, increasing your monthly revenue — without lifting a damn finger.
This package works best if you have the following products:
A mid-tier digital course ($500-$2500)
A low-ticket digital course ($9-497)
What’s included:
Customer research to uncover those I-need-it-now messaging recommendations for your new copy
In-depth course optimisation so you can prime your offer
My signature process to capture your voice and personality
Previous launch debrief to identify the holes in your funnel (and how to fix them)
Implementation of systems to capture customer feedback loops and stats for your marketing
Copy for each product inside the course ecosystem:
Hands-on support during launch for up-to-the-minute conversion tweaks and troubleshooting (for MAXIMUM sales)
Post-launch debrief to analyse the results and optimise future strategies
Tech implementation
INVESTMENT
Get your course ecosystem built for you for $50,000-$70,000 USD
This is a 4-5 month project. Monthly payment plans are included with zero interest. I only take on one Course Ecosystem client per month.
When you hire me as your launch strategist
and copywriter, you’re protected by my
go-the-extra-mile guarantee
I’ll never leave ya high and dry.
I guarantee that you’ll get my 1:1 support during your launch, because sometimes things go tits up… I’ll be by your side to answer queries or make any last-minute copy tweaks.
Let’s clear some things up straight away ↓
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I work with ambitious course creators, coaches, and digital product creators who are ready to blow past their launch goals.
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I could literally talk for HOURS about my process.
But the quick-and-dirty version is that I’ve created a proven system to analyse your existing content and replicate your voice in the copy I write for you.
(I used to do this in my past life as a journalist for dozens of different publications, each with a distinct style of content.)
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While I can’t promise exact numbers (because, surprise, I don’t have a crystal ball), my clients have seen great results – like 9x-ing the average sales page conversion rate and hitting multiple six-figure launches (time and time again from the same copy). Investing in top-tier copy and strategy pays off when done right.
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I’ll need access to your previous launch results or CRM, and any past copy you’ve got. You’ll also need to fill out an onboarding questionnaire. And if you’ve got any old customer surveys, send them over – but I’ll also be doing my own survey.
As for your involvement? Mostly hands-off. After our initial strategy meeting and messaging report, I’ll just need you around for edits.
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Ideally, you should book me at least 3-6 months before your launch to make sure we have ample time to craft perfection. The timeline can vary based on the complexity of your launch, but typically, you’re looking at a few weeks (Launch Lite) to a couple of months (Launch Legend) from start to finish. So I can give each of my clients high-level support, I only book one Launch Legend project per month.
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Just drop me a line at nicola@nicolamoors.com and I’ll be happy to answer any other questions you have.
I won’t sugarcoat it for ya – how to know if I’m the right launch strategist for you
Sorry, mate, this won’t work out if…
it’s your first time launching
your product/course isn’t validated yet (i.e. no paying customers)
your email list is <1000
you’re not willing to let me do customer research (surveys or interviews)
you’re rushing through your launch or trying to do it on a shoestring budget
you’ve got transphobic, racist, or homophobic beliefs
you want to be treated with kid gloves and don’t want straightforward advice
you don’t care about authenticity
Fuck yes, we’re a perfect match if…
you’ve launched several times – it’s not your first rodeo!
you have a validated product and/or validated audience
your email list is 1000+ … exact size doesn't matter but bigger sure does help ;)
you’re excited about digging into customer research with me
you’re ready to go all in on your next launch by investing in a launch strategist and copywriter who knows their shit
you can’t stand transphobes, racists, or homophobes, because ditto!
you appreciate it when someone tells you like it is (but isn’t an asshole about it)
you would never compromise on authenticity
Copy & strategy that’s literal jet fuel for your best launch ever
Those online-business-owning humans you see having absolutely epic launches?
Who never seem stressed over sales, funnel hiccups, or all the bloody writing involved?
There’s a good chance I’m their secret launch weapon.
Could I be yours?
Not ready yet, but want to stay in touch?
Get on my email list — I email weekly and also send monthly updates about availability and opportunities to work with me.