Nicola Moors is THE copywriting coach

Whip Up Demand
For Your Online Course

Retain students that refer and rave about you, increase your revenue AND build a biz that lasts

WORKED WITH

Selling courses is hard AF so don’t beat yourself up if your sales have plateaued

Maybe you recognise yourself in these bullet points…

⛔ you hired (& fired) more copywriters than you count, because it seems like the sales page just isn’t working

⛔ you feel tired of wondering why your launch didn’t convert

⛔ or maybe your launches go well….but refund requests jump up or you never hear from those students again (& they certainly don’t refer you or buy any of your other products)

⛔ or maybe people visit your sales page but they’re not buying

TThe problem is…your copy might bring in sales, but, if the offer is a wrong fit, you’ll experience a ton of issues

—> your refund requests will jump up

—> those students won’t buy you again so your other funnels won’t convert

—> you’ve spent thousands (or more!) on a copywriter, but sales still feel lacklustre

If you want to future-proof your business,
your offer is the core of your success

Here’s why: 👇

  • Easier sales: A strong offer sells itself — just like my $97 brand voice course, which consistently sold 3 times a week for the first 6 months without launching or paid ads. Just simple word-of-mouth referrals.

  • Maximum revenue without relying on more (or paid) traffic: You can maximise sales from your existing audience (because they will buy from you again and again), instead of constantly chasing new leads

  • Ditch the discounts: Sell on the value, not the price. People will buy the right offer

  • Better customer retention & referrals: WARNING: A dialed-in offer create happy business owners who will rave about it…leading to more word-of-mouth referrals and boomerang buyers who trust you enough to buy future products

Introducing

Demand

Optimise your digital offers to retain students that refer and rave about you, increase your revenue AND build a biz that lasts

Everything you get to whip up Demand for your course

My 3P Framework to create Demand

This is my secret sauce for clients to increase their conversion rates & sell more courses, easily.

You will:

  • Create a program promise that sells the solution (& helps you get better client results)

  • Build credibility with data and testimonials that do the selling for you

  • Reframe, rename, and reposition your offer to eliminate hestiation

Templates, Resources & Workbooks

Printable or digital resources so you can store your notes in one place

BONUS: Provide Stellar Customer Service Without Lifting A Finger

Swipe my onboarding sequence that elevates your customer service game, when you’re not even at your laptop.

Offer Owl Bot

Crush your way through the implementation FAST. My Bot is trained on my brain, insightful questions (I’m an ex-journalist) & method, so you can optimise your course in minutes.

I can optimise course sales and conversions in my sleep 💅

You must refine your offer before you refine your copy

Optimising your offer is a foundational step before you write your copy (or hire someone else to).

Already written the copy? Don’t panic…we can make a few tweaks to your course so copy edits will be minimal (but bloody impactful).

After 7 years of launching and dozens of funnels, I’ve not seen an offer that couldn’t be improved.

Direct answers from the No-BS Queen ↓

  • If your sales have plateaued or your launches feel lacklustre, then most likely. (I can’t guarantee your offer is the problem, but in my 7 years of launching & dozens of funnels later, I’ve not seen an offer that couldn’t be improved.

  • This program is DIY. If you’re looking for support with me, then I have two options for you.

    Done-for-you costs $25k or you can join my consulting container for monthly metric reviews, copy reviews & quarterly strategy call. You can apply for both here.

  • Just drop me a line at nicola@nicolamoors.com and I’ll be happy to answer any other questions you have.

You can keep guessing why it’s not selling….

Or you can build an in-demand offer.

Demand helps you build a solid foundation, so selling feels easy, students become raving fans & your revenue increases.