You can call me Nic
I’m the course launch strategist and conversion copywriter who looks at your entire offer ecosystem — because selling products one-by-one is the fastest way to exhaust yourself and confuse your audience.
AS FEATURED IN
You’re awesome, my friend
You’re a badass course creator who’s built a career, income stream,
and personal brand people love – straight from nothing.
That’s worth celebrating with a shot of ice cold Fireball every damn day.
But you’re not done yet…
You’re chasing that elusive edge for your launch strategy and copy to smash expectations
You want your personal brand to get even stronger as your reach gets bigger,
with copy that screams ‘you’You want to earn $200k a year from your courses, without lifting a damn finger. Lucky for you, you’ve found ME.*
*Who is “me” exactly? Short answer: a legendary launch copywriter. But keep reading for the full story.
The official bio
I’m a course launch strategist and funnel conversion expert helping established creators turn their scattered offers into course ecosystems that sell consistently — not just during launches.
I’m the brains (& excellent hair) behind campaigns that have generated millions of dollars.
My baller clients include Amy Porterfield, Vincent Chan, Maddi Cook, Ellen Mackenzie, Ellen Yin, and Jordan Gill of Systems Saved Me.
My foundations-first approach to messaging and funnels has won my clients above-industry-average results like:
68% increase in sales page conversions
13% conversion rate on warm and cold traffic for a sales page
Up to 85.4% open rates on launch emails
Why I don’t believe in “Launch More” marketing…
Most course creators are taught to launch a product, create a new product… launch agai. Repeat.
It’s exhausting.
And worse — it’s inefficient.
I believe in building offer ecosystems, where your products work together so one funnel can sell multiple offers.
That philosophy shapes everything I do for clients.
The unauthorised biography
In my former life as a journalist, I wrote for dozens of publications in the UK and worldwide. My beat was hard-hitting crime – interviewing survivors, building trust, and amplifying their voices so they can be heard.
But my real superpower? Mastering a publication’s unique voice and style. When you win a reader over through one-of-a-kind storytelling, you have a reader for life.
Joining the online business world, I found another angle that lit a fire in me – launch copywriting. I could whip up long-as-fuck sales pages that kept people glued, email sequences that got clicks, and words that put my clients’ values and personality at the centre. (A non-negotiable for anyone rocking a personal brand.)
Fast forward, and here I am: unapologetically known as the No-BS Queen, and Launch Copy Legend.
The cheeky bits
Solo adventurer
I love working as part of a team, but socially, I’m a lone ranger. I’m often alone in my favourite remote cabin - reading and bathing in the countryside.
Ultra marathoner-in-training
After running 26.2 miles three times, I decided to take on new challenges (and heights) in the hilly Lake District.
Born rock ‘n’ roller
The ‘80s were the best. True fact: I was born to “Crazy, Crazy Nights” by Kiss, LOVE AC/DC, and grew up watching “The Goonies”.
Proud Northern gal
I love a pint of ale, rugby, and hearty comfort food (seriously, I’d put gravy on everything if I could!).
Fired up & want to book a call?
Here’s your first move….
“We wanted a conversion copywriter who understands brand voice — we love working with Nicola!”
“I had been doing all the writing myself, but our business grew exponentially, and suddenly our audience size expanded way past where we could manage.
Everything needed work, and I knew I wanted to work with a conversion copywriter who understood brand voice, because our voice is special. The perfect person was Nicola.
We really love working with Nicola. It’s been really nice to have somebody who understands what we do. Nicola is super smart and easygoing, and my partner loves getting into the data with her. Overall, she gets us, and everything she writes for us is working well!”
— PETRA FISHER, FOUNDER, PETRA FISHER MOVEMENT