Unmistakably You: Train AI to Sound Like You in 90 Minutes
Everyone's copy is starting to sound the same and AI is to blame. Learn my Inside Out method and leave with a voice profile that makes Claude write like you, so you stand out.
I can spot your AI-written sales page from the first line
Seriously, it's an epidemic.
If you're getting déjà vu when reading other sales pages and your copy sounds like everyone else's…
Spoiler: that's because everyone is using AI too.
But this means that everyone has the same messaging and the same manufactured personality that's drier than a month-old rice cake.
When everyone sounds the same, buyers can't tell you apart. And when they can't tell you apart, they choose on price, or they don't choose at all.
"Friendly and warm" describes a Golden Retriever… not your brand
Claude sounds generic because you're feeding it generic adjectives, like friendly, warm, professional.
Maybe you bought a prompt pack or hired a copywriter (and their copy didn't sound like you either).
If you can't put into words what makes you sound like you, how can you expect AI to know?
AI can write like you. It just needs evidence instead of adjectives.
Last seen: shortly before you typed "my tone is friendly and warm" into Claude.
Answers to: your actual name. Uses: your phrases, your emojis, your references.
Reward: customers who can tell you apart from your competitors and will ask "When do I start?"
I learned this with an editor breathing down my neck
Before I was a copywriter, I spent 6 years as a journalist working at an agency, where I wrote stories for the UK's national newspapers and magazines. Each publication had its own house style. If my copy didn't already sound like them, an editor had to rewrite it. Which does not equal a happy editor.
So I learned the nuances and their style, and often my articles would be published word for word.
That's brand voice. And it's exactly what Claude needs to learn about you so it can write copy that sounds like you.
The client who made me rethink AI
I don't use AI to write my own copy. But a client wanted me to use it for hers so I could crush hundreds of thousands of words in a month… so I trained Claude on her voice: the phrases she uses, the ones she'd never say, how she builds a sentence, and which AI tells to ditch.
Of course, I still created the strategy and the psychology triggers that were used, because they're what converts.
But it meant that writing emails and landing pages was 10x faster.
That's when I realised that the thing I hear constantly, "I use AI, but it doesn't sound like me", is completely fixable.
So I built this workshop.
The Inside Out Method
90 minutes from generic to unmistakably you
This is a roll-your-sleeves-up workshop. You'll be doing the work live with me.
By the end, you'll have a skill that AI can refer to again and again to write copy that sounds like you, without having to spend hours editing it.
Most brand voice advice starts with a template or a generic 12-part archetype. I will teach you my Inside Out method that has trained 1000s of business owners and copywriters how to write human-sounding copy.
You'll leave with Claude writing like you, not just a page of notes
- Finally able to describe how you sound
- A working voice profile that will work with either Claude or ChatGPT
- The Inside Out voice profile template, so you can refresh your voice as your business grows
- The replay and every resource, yours to keep
Hi, I'm Nic. I help people get paid to be themselves online.
I'm a brand voice and conversion copywriter, and I've taught thousands of people, written about brand voice on Entrepreneur.com, taught for Copy Hackers and many more.
I created one of the first brand voice courses (so good that it's been stolen and resold on the internet countless times), which taught 160+ business owners and copywriters.
Fun fact: I wrote copy for Amy Porterfield and one of the emails was published word for word because I nailed her personality.
But the feedback I get most often isn't about conversions. It's "this sounds exactly like me." Other copywriters kept asking how I did it. This workshop tells you how.
Letters to the editor
Don't just take my word for it
"Nicola just got my brand voice & helped train my team."
"I wanted to help my team understand my brand voice. I'm SO glad I took the leap. Nicola just... gets it! I love the Brand Voice Guide she created for me, it's 100% spot on and full of things that sound just like me. I love being able to hand that off to contractors and say, here's me in a Google Doc, have at it ;) I LOVE LOVE LOVE having Nicola's expert eyes reviewing copy my team has written for me, her advice and suggested edits are always excellent.
Nicola will take your thoughts and (written) quirks and turn them into a really useful brand voice guide you can hand off to anyone to help them understand your writing style. I loved the process and was really pleased with the deliverable."
Dama Jue
"Nicola nailed my brand voice and wrote like me, but better."
"I needed a copywriter who was an expert in conversion and could handle my particular brand voice—being cheeky and fun, without being sexual.
After reading the sales page Nicola wrote, I wanted to buy my own Bootcamp! Nicola nailed my brand voice and wrote like me, but better. She understood the subtle difference of being cheeky and demanding of my audience, without harassing them.
She was also fun to work with and her onboarding questionnaire forced me to dig into areas of my business that I thought I already had a grasp on."
Mélanie Boucarut, The Yes Mistress
"This is far and away the best course I've purchased!"
"This is the best course for copywriters out there. I wish I had found it earlier, it would have saved me so much time and money! I bought it because I was stuck on how to research and develop voice guides for different clients. I fully understand the process of sussing out a voice and building a brand style guide.
I loved the short videos. They got right to the point and no extra fluff. The worksheets and the example of Nicola's voice brand guide were also invaluable. I'm going to use this to develop my intake questionnaire for new clients and to build a brand voice guide.
This is far and away the best course I've purchased!"
Lori Walker
"Nicola's confidence has rubbed off on me."
"Brand Voice Baller feels like an apprenticeship — I loved over-the-shoulder chapters. I just really love Nicola's pragmatic and hey-it-is-easier-than-you-make-it-out-to-be approach to brand voice. Her confidence has rubbed off on me. I love it, the way Nicola present information is easy to digest and inspiring to action."
Reneta
This is for you if…
- You use AI to write your copy, then spend ten times as long fixing it
- When someone asks about your brand voice, all you've got is "friendly" or "warm"
- You've bought the prompt packs and your copy still sounds like someone else
- You work with a copywriter (or want to) and need a proper brief so they can finally nail your voice
- You use copy to sell, whether you're a service provider, course creator, offline business or corporate
It's probably not for you if…
- You've already worked out your brand voice, documented it, and you're happy with how you show up online
- You'd rather someone wrote your copy for you. Enquire about working with me
Save your seat
- ✓ 90 minutes live with me, including hot seats
- ✓ Your working voice profile, loaded into Claude
- ✓ The replay and every resource, yours to keep
If your new copy doesn't sound more like you, email me within 14 days of the workshop and I'll refund you in full.
Ask Nic
Your Brand Voice Agony Aunt
"I don't know what my voice is."
That's exactly who this is for. You don't need to arrive knowing your voice — the exercises help you find it. And because they're built from you, not a template, what you find will feel like you rather than a costume.
"Is this only for Claude? I use ChatGPT."
I'll teach it in Claude, but your voice profile is just well-written instructions, so it works in ChatGPT and other AI tools too.
"How is this different from brand archetypes?"
Archetypes put you in one of a handful of boxes. Your business is more nuanced than that. Your voice isn't only your stories, either — it's how you say things, when you use italics, which emojis you pick, and what you reference. We build your voice from you, so you show up as yourself.
"I don't have an online business. Will this work for me?"
Yes. If you write copy for your business, this will help you write on-brand copy.
"I already work with a copywriter."
Brilliant. You'll leave with the brief you've never been able to give them, so their copy finally sounds like you too.
"Do I need to be good with AI?"
No. If you can copy, paste and type a message, you're set.
"What if I can't make it live?"
You'll get the replay and every resource, and they're yours to keep.
"What if it doesn't work for me?"
You're covered by the "Sounds Like You" Guarantee. If your rerun prompt doesn't sound more like you, email me within 14 days for a full refund.
Don't let AI nick your personality
I refuse to let AI-written copy take over the world. Everyone sounds the same.
Give me 90 minutes and you'll leave with Claude writing in a voice that's unmistakably yours.
Here's what I believe in
I don't support ICE, Donald Trump, or anyone who treats other people's safety, dignity or rights as up for debate. That includes racism, transphobia, homophobia, antisemitism, misogyny and ableism.
You don't have to agree with me on everything. But if you think some people deserve fewer rights than others, I'm not the copywriter for you.
Everyone else: grab a cup of tea and come and be gloriously yourself.
(And if your values are part of how you show up online, we'll make sure your voice skill knows that too.)