Free audio series

Beyond Word of Mouth

Keep the referrals. Stop relying on them.

6 tell-all episodes on the ads and marketing systems that bring in steady enquiries — from 8 years building the marketing behind some of the biggest names in business.

Every episode is under 10 minutes. Listen on the dog walk, the school run or while the kettle boils — the whole series takes less than an hour.

Marketing and copy for seven- and eight-figure businesses, including

Amy Porterfield · Ellen Yin · Vincent Chan · Dan Martell · Jordan Gill

Quick question: where did your last three clients come from?

Most of your enquiries come down to luck…

  • A happy client mentions your name, and the phone rings.
  • Marketing happens when someone finds a spare afternoon — and then it stops. (Usually the same week a big job lands.)
  • Busy months are followed by quiet ones, and you can’t see the next dip coming until you’re already in it.
  • You’re spending something on marketing, but if someone asked what’s actually bringing in work, you’d be guessing.

Referrals are a brilliant sign you’re doing something right. They’re just not a bloody plan.

Inside the series, you’ll learn how to:

  1. 01

    Keep enquiries coming in during your busiest months — so a full diary now doesn’t mean an empty one next quarter.

  2. 02

    Earn more from every client with my Cash Cascade method, without needing a flood of new leads.

  3. 03

    Find out which messages bring in enquiries before you spend proper money — and build a steady pipeline of buyers and referrers.

Press play on episode 1

What happens when enquiries stop being luck

$250K a year

An email sequence I wrote for Ellen Yin’s Cubicle to CEO brings in up to $250K a year from new leads — without anyone having to remember to hit send.

$20K

A client used my Cash Cascade method to bring in $20K of additional revenue and offset their ad costs. The buyers it brought in also became their most ready-to-buy clients.

$14,000

I used the Always Selling System to turn one small offer into $14,000 of additional revenue with perfect-fit clients.

Nic Moors smiling, hands on hips, in a black band T-shirt and leather skirt

Hi, I’m Nic

I started out as a journalist, writing for UK national newspapers and magazines. Then I got nosy about a different question: why do some businesses get a steady stream of enquiries while others sit waiting for the phone to ring?

For the past 8 years, I’ve been finding out from behind the scenes. I’ve written the copy and built the marketing systems for businesses like Amy Porterfield, Ellen Yin and Vincent Chan. That’s included a $1.2M launch, sales pages that convert at an average of 10.4%, and the kind of always-on marketing that keeps working long after the big campaign ends.

I believe in systems over hustle — mainly because I’d rather be doing a jigsaw with a glass of wine than babysitting a marketing plan. Everything I teach is low-lift on purpose, because your marketing should work hard so you don’t have to.

So — where’s your next client coming from?

If the honest answer is “no idea”, give me less than an hour, and you’ll have a plan.

Press play on episode 1